So WWDC 2012 was announced at early o’ clock and sold out in less than two hours. New restrictions on multiple purchases didn’t do anything to stave the ever-shortening window. As compensation for all the interested developers who won’t get to go to WWDC this year, Apple has promised to quickly post the session videos online (as they’ve done in the past few years).
Which leads me to ask: why is WWDC still worth attending? WWDC’s allure has always been the exclusive combination of three features: the sessions, the labs, and the social interaction with the worldwide Cocoa community. Now that the sessions can be gotten online mere days after the conference (and have lately been repeated locally during the Tech Talk series), and much of the community wasn’t even awake to purchase tickets, the only remaining feature of WWDC is the direct access to Apple engineers provided by the labs.
Maybe it’s time to think of a post-WWDC world. Or perhaps a world in which an event named WWDC still exists but bears no resemblance to the event we currently know.